Casinos use a myriad of marketing strategies to attract new customers and increase profits. But how do these strategies impact their players?
Social media campaigns are one method of player engagement casinos utilize, offering free bets or other incentives to reel in their target market.
However, casinos must be wary of promotional abuse, where players take advantage of promotions for personal gain – directly opposing the casino’s intentions.
Game-specific promotions
By increasing winning opportunities and improving gameplay, game-specific promotions help casinos bring in and retain more players. Their forms come in many different shapes and sizes – free spins, deposit matches, or free bets are just a few examples. Regardless of the form these promotions come in, they’re successful in getting customers to play more often.
Bonus abuse is one way players commit promotional fraud. They manipulate casino terms and conditions to claim bonuses from multiple accounts or hop between different casinos to exploit lucrative offers.
A marketing strategy is essential when creating a casino business plan. Casinos must set realistic sales goals through consumer data analysis and reports in order to create action plans that will effectively meet them. For example, some companies might partner with gaming tech startups to expand their customer base within that realm or enter into Esports.
In-game advertising
Through marketing strategies that extend beyond the game itself — such as virtual reality headsets or bonus wheels — casinos give their players an all-encompassing experience that keeps them coming back for more.
Scarcity and exclusivity are psychological tactics used by marketers to increase both perceived value and urgency about exclusive benefits offered by the company.
In-game advertising is an emerging trend within the industry as it allows brands to reach specific audiences without causing any interruptions during gameplay. With this strategy, marketers can promote anything from gaming tech startups all the way down to special event tickets – all without disturbing the player’s experience.
Personalized promotions
Personalized promotions generate non-game benefits such as event invites or birthday bonuses for each individual player. Through gamification strategies like level-up illusions and random rewards, casinos can encourage players to engage more with the company.
Cutting-edge technology allows casinos to monitor each player’s activity and interests, which then gets utilized in order to personalize promotional offers. By doing so, the casino increases a player’s engagement — ultimately improving customer retention and revenue.
By gathering consumer testimonials through word-of-mouth marketing, partnering with social media campaigns and influencers, as well as measuring ROI reports through proximity-report functionality, casinos are able to target specific audiences with their ads while also strengthening loyalty within existing customers.
